K-pop continues to dominate YouTube at lightning speed, with global fandoms pushing music videos to historic milestones in record time. From BTS and BLACKPINK’s chart-topping releases to rising fourth-generation acts, these music videos reached 100 million views faster than any others, proving K-pop’s unmatched digital power. Below are the top 10 fastest K-pop MVs to hit 100 million views, ranked by speed, impact, and cultural influence.
1. BTS – Butter (2021)
BTS’s “Butter” holds the all-time record, reaching 100 million views in just 21 hours, the fastest in YouTube history. Fueled by a record-breaking 3.9 million premiere viewers, ARMY’s coordinated streaming, and massive global anticipation, the upbeat summer anthem dominated charts instantly. Its polished visuals, catchy choreography, and English-language accessibility made it a global phenomenon and cemented BTS’s status as digital streaming kings.
2. BTS – Dynamite (2020)
“Dynamite” reached 100 million views in 24 hours, later officially corrected from 24 hours and 27 minutes. As BTS’s first full English single, it sparked worldwide attention with its retro disco vibe and feel-good energy. The MV’s bright aesthetics and repeat-friendly hook drove nonstop replays, helping BTS break multiple YouTube and Billboard records while introducing K-pop to even wider mainstream audiences.
3. BLACKPINK – How You Like That (2020)
BLACKPINK’s fierce comeback “How You Like That” hit 100 million views in just 32 hours, making it the fastest by a female K-pop act at the time. The dramatic visuals, powerful choreography, and confidence-driven lyrics instantly went viral across social media. BLINKs worldwide organized massive streaming events, turning the MV into a global trendsetter and reaffirming BLACKPINK’s YouTube dominance.
4. BTS – Boy With Luv (feat. Halsey) (2019)
“Boy With Luv” reached 100 million views in 1 day and 13 hours, boosted by BTS’s collaboration with pop star Halsey. The pastel visuals, joyful choreography, and cross-market appeal attracted both K-pop fans and Western pop listeners. The MV’s replay value and international buzz helped it become one of BTS’s most approachable and commercially successful releases.
5. BLACKPINK – Kill This Love (2019)
BLACKPINK’s “Kill This Love” reached the milestone in 2 days and 14 hours, briefly breaking YouTube viewing records upon release. Its bold concept, military-style choreography, and cinematic scale made it instantly recognizable. The MV’s intense energy and iconic horn drop fueled viral reactions, solidifying BLACKPINK’s reputation for powerful, high-impact visual storytelling.
6. BLACKPINK – Lovesick Girls (2020)
“Lovesick Girls” achieved 100 million views in 3 days and 3 hours, showcasing BLACKPINK’s emotional side. As the title track of The Album, it blended vulnerability with signature confidence, resonating deeply with fans. The cinematic MV, heartfelt lyrics, and strong storytelling encouraged repeat viewing, proving that emotional narratives can be just as powerful as high-energy concepts.
7. PSY – Gentleman (2013)
PSY’s “Gentleman” reached 100 million views in approximately 2.8 days, making it the earliest entry on this list. Riding the massive global success of “Gangnam Style,” the MV quickly went viral thanks to its humor, catchy beat, and recognizable dance moves. At the time, it set new YouTube records and demonstrated K-pop’s early potential for worldwide virality.
8. BTS – ON (2020)
BTS’s “ON” reached 100 million views in 7 days, driven by its epic production and powerful choreography. As the lead single from Map of the Soul: 7, the MV featured cinematic visuals, large-scale marching scenes, and symbolic storytelling. Its performance-focused intensity attracted fans who appreciated BTS’s artistic evolution and reinforced their reputation for ambitious, high-quality releases.
9. Rosé – On The Ground (2021)
Rosé’s solo debut “On The Ground” reached 100 million views in 7.9 days, making it one of the fastest solo K-pop releases ever. The MV’s cinematic visuals, emotional narrative, and introspective lyrics resonated strongly with fans worldwide. As a BLACKPINK member’s first solo project, anticipation was massive, proving the individual star power of the group’s members.
10. BABYMONSTER – We Go Up (2025)
BABYMONSTER’s “We Go Up” reached 100 million views in 13 days, making it the fastest K-pop MV of 2025. The rookie group benefited from strong pre-debut hype, YG Entertainment’s branding, and a growing global fanbase. Its energetic visuals and confident performance signaled the rise of a new generation ready to challenge established K-pop giants.
Conclusion
These record-breaking K-pop music videos prove the genre’s unmatched power on YouTube, driven by passionate global fandoms, high-impact visuals, and perfectly timed releases. With BTS and BLACKPINK continuing to dominate the fastest 100 million view milestones, newer acts like BABYMONSTER show that the next generation is rising fast. As streaming culture evolves and international reach expands, K-pop’s ability to shatter YouTube records will only grow stronger in the years ahead.
