K-pop is full of female idols with incredible beauty and talent. But to be an It Girl whose every move sets the trend and pushes products off the shelves? That takes a special kind of X-Factor. Back in the day, there were Yoona of Girls’ Generation and Suzy of Miss A. But for a long time, Blackpink’s Jennie has been THE It Girl of K-pop. Fast forward to 2025, a new generation of stars are poised to rise to It Girl status. Who are they, and what makes them stand out among their peers? Let’s dive into it!
IVE Jang Wonyoung
With her all-rounder talents, Princess-like aura, and insane work ethic, Jang Wonyoung burst through the scene at just 14 when she appeared in Mnet reality competition Produce 48. She wound up in the girl group formed through that show, IZONE, and instantly shot to fame. Her eye-catching stage presence and cute image made Wonyoung a standout within her 12-member group. Her popularity carried through when she joined IVE after the end of IZONE, and the rest is history.
With IVE, Wonyoung continues to reach new heights as the perfect idol who can do it all: sing, dance, host, and rock any look put on her. Her “Lucky Vicky” mindset goes viral all the time for its optimistic and hardworking outlook. And of course, who can forget the “Wonyoung turn”? The move went so viral it was even included as part of the choreography for ATTITUDE.
Among the current generation of idols, Wonyoung is undoubtedly the It Girl of the moment. Brands – local and international – are lining up to sign her as their model. From fashion to beauty to financial institutions, she’s bagged them all – a testament to her influence. Here’s a roundup of all the brands that Wonyoung is representing – which you can get through Delivered Korea!
- Rola Rola – leading brand in feminine K-Fashion for young girls
- Hapa Kristin – a premium contact lenses brand
- Amuse – top K-beauty makeup brand among Gen Z
- Innisfree – the most globally recognized Korean skincare brand
- Eider – leading outdoor gear brand in Korea
- Dashing Diva – Korea’s hottest press-on nail brand
And would you believe it, that’s only half of her endorsement deals! Aside from top Korean brands, Wonyoung also represents international brands like Kerastase, Dyson, Downy, Miu Miu, Bvlgari, New Balance, Tommy Hilfiger, as well as Woori Bank and the alcohol brand Jim Beam. With this stacked list, she’s officially the most endorsed idol working today.
Aespa Karina
When she debuted with Aespa, Karina’s AI-like beauty redefined the standard of beauty in Korea. Her fierce yet feminine visual is said to be so out of this world that she almost resembles a game character. You can find countless makeup tutorials to emulate Karina’s AI look, with many makeup artists using her as a reference. Karina also gains even more admirers thanks to her cheeky personality, which she often displays while interacting with fans.
As the It Girl of the moment, Karina was chosen for a high-profile collaboration with K-pop legend G-Dragon. Her popularity is so massive that she became the first 4th generation female idol to win a music show for her solo song – a digital single which was originally meant for concert only. It unexpectedly went viral and topped charts despite no promotion.
Here’s a roundup of all the brands that Karina is representing–which you can get through Delivered Korea!
Gentle Monster – the hottest Korean eyewear brand with massive global reach
Karina stars in the brand’s much-talked-about Bratz collab campaign
- Musinsa Beauty – no. 1 Korean shopping mall for beauty items
- Nordisk – prominent K-outdoor gear brand with Nordic sensibility
- MLB Korea – trendy sportswear brand with cool street appeal loved by many K-pop idols (you’d be hard pressed to find an idol who never wears those NY or LA caps!)
- Nike – trendsetting sportswear that blends athletic and street style
Karina is also the face of Prada and a favorite of the beverage industry, being the model of Sprite, coffee brand Cafe Pascucci, and Krush beer.
IVE An Yujin
Yet another bright star coming from IVE is leader An Yujin. She’s cut almost from the same cloth as Wonyoung, having begun her career through Produce 48 and IZ*ONE just like her bandmate. The duo later reunited in IVE and together rose as the It Girls of their generation.
With her Bambi eyes, athletic figure, and charming wit, Yujin perfectly embodies the classic girl next door appeal so beloved by K-pop fans. Her seemingly bottomless energy on camera makes her a favorite on variety shows and hosting gigs. She’s beloved across generations as the ultimate “daughter-in-law material,” a mix of pretty, funny, and approachable.
Here’s a roundup of all the brands repped by Yujin–which you can get through Delivered Korea!
- LABO-H – prominent Korean scalp care brand specializing in probiotics benefits
- Clio – one of the most beloved Korean makeup brands
- Nepa – stylish outdoor gear brand
Yujin also currently serves as the face of Maxim Coffee, Lacoste, Hana Bank, and Pokémon Card Game Pocket.
Conclusion
Wanna follow what the It Girls do? You can get all these brands at DK Store or via Delivered Korea’s ‘We Buy’ or ‘You Buy’ services. It is now more convenient than ever to own the latest trends by the It Girls of K-pop delivered right to your doorstep.
