Currently one of the most coveted brands on the streets of Seoul, OSOI is redefining everyday luxury with bags that balance boldness, minimalism, and functionality.
Founded in 2016 by Heejin Kang, OSOI prides itself on its timeless value, reflected in original designs that define its own style instead of following trends. The brand name, derived from the Japanese word for “slow, patient,” perfectly reflects this mission – to create timeless, enduring pieces that feel relevant for years to come.
Fusing structured silhouettes with smooth, premium materials, OSOI aims to perfect everyday glamour, and its bestsellers are proof of that philosophy. Let’s take a closer look at the brand’s most iconic designs.
Zip Brocle Bag
Elegant and industrial chic, the Zip Brocle is a signature OSOI favorite. Inspired by the 90s baguette style, it comes in three sizes: mini, mid, and large—for effortless day-to-night styling.
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Shoulder Brocle Bag
Sleek and smart, this design showcases OSOI’s signature Brocle buckle, clean rectanglular shape and premium leather finish. The boxy body and slim handle make for a beautifully balanced contrast.
Tote Brocle Bag
For those who carry more, the Tote Brocle bag is for you! It’s spacious enough to fit a tablet, yet maintains a sophisticated, streamlined silhouette of OSOI.
Boat Wide Mini Bag
An elongated take on the classic baguette, the Boat Wide mini is minimal yet quirky. Its stretched shape keeps things fresh while staying true to a clean, understated vibe.
Folder Bag
True to its name, the Folder Bag features a smart folded design with a long, adjustable strap that lets you switch between a cross-body or shoulder bag; convenient for daily wear.
Pillow BAU Bag
It doesn’t get anymore Y2K than the Pillow Bag! Plush and structured all at once, its standout feature is OSOI’s self-developed ‘BAU’ hardware, allowing you to adjust the strap to wear it as a tote or shoulder bag. The natural glossy leather adds a luxe finish.
Cargo Hobo Bag
Feelin’ like it’s 2010s already? You’d love this one! This slouchy Cargo Hobo comes with side zip pocket details and plenty of room. It’s versatile enough to take you from brunch to after-hours.
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Slide Brot Bag
The one-of-a-kind diagonal silhouette will make you stand out in the crowd. The natural curved lines creates a roomy yet sculptural look. With its adjustable strap, it transforms from tote to shoulder bag effortlessly.
Hobo Brocle Bag
OSOI takes the popular saddle bag model and makes it their own with the addition of the signature Brocle detail. A sophisticated remix of a timeless silhouette.
Toni Bag
And of course, you can’t talk about OSOI without its iconic Toni Bag. Compact, curvy, and iconic, its sculptural design and adjustable strap make it as wearable as it is unique—a modern classic in the making.
Conclusion
Don’t miss on being ahead of the trend! OSOI bags sell like hotcakes, but with Delivered Korea’s ‘We Buy, We Ship’ or ‘You Buy, We Ship’ services, getting your hands on these items has never been easier. Say goodbye to fussy shopping and say hello to your new favorite bag.
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