Looking for a way to make the most of your free time in Korea? Well, a fun way to do that is attending pop-up events! From festivals to collaboration stores and exhibitions, there’s a variety of experiences you can pick from — each one boasting Instagram-worthy aesthetics! Whether you’re a local seeking entertainment or a tourist wanting the full experience of Korea, these upcoming events are definitely worth checking out. To guide your itinerary, here is a list of the top pop-up events you won’t want to miss this April:
Seokchon Lake Cherry Blossom Festival

- Date: Apr 2 ~ Apr 6
- Location: Seokchon Lake, Songpa-gu
What better way to greet spring than with cherry blossoms? And there’s no better place to see them in Seoul than Seokchon Lake, a popular photo spot this time of year. Starting early April, the festival has so much to enjoy: including cultural performances, flea markets, and food trucks! It’s the perfect chance to add aesthetic new pics to your albums and spend a relaxing day out in the sun. This special event is on for only four days, so make sure to visit and experience springtime in Korea to the fullest!
Jujutsu Kaisen Collab Cafe

- Date: Mar 14 ~ Apr 15
- Hours: 11:00 ~ 22:00
- Location: Animate Cafe, Hongdae
Animate cafe’s recent collab with Jujutsu Kaisen makes it a must-go for fans of the series! The menu features drinks and cake with two themed options: the Cursed Womb and Shibuya Incident, each with its own special coaster. Plus, with every purchase over a certain amount, fans can score random perks like photo cards, mini standees, and keyholders. This event is the perfect place to go to add new JJK goods to your collection or treat yourself to cute desserts. Make sure to register through Naver to attend this exclusive, limited-time pop-up!
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Hello Kitty x Shinee KEY Pop-Up Store

- Date: Mar 28 ~ Apr 9
- Hours: 10:30 ~ 20:00
- Location: The Hyundai Seoul, 1st Floor
A collab between Hello Kitty and Key? To be more precise, Boksil, Key’s adorable signature character, will be joining Hello Kitty in this new pop-up store. This cute combination is too good to resist for fans of Shinee and Sanrio. In-store, you can find a variety of limited edition merch and even cute pajamas — what’s more, you can complete stamp missions to receive free gifts! The event is only running until the 9th, so make sure you don’t miss it!
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Kuromi x Medicube Pop-Up Store

- Date: Mar 21 ~ Apr 30
- Hours: 11:00 ~ 20:00
- Location: Space Dosan, Sinsa-dong, Gangnam-gu
Another must-visit for Sanrio lovers is the Kuromi x Medicube pop-up! If you’re big on Korean skincare and make-up, you may have heard of Medicube already – well, they’re holding a 50% sale right now on all the products at the pop-up! Upon completing the on-site missions, you can get a free aurora tray and a metallic heart keyring! Visitors can also participate in activities like decorating beauty devices with stickers or scooping up free Medicare items to take home. If you’ve been needing new products for your beauty routine, this is the best chance to do so!
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Pixar Art Collection Pop-Up Store

- Date: Feb 25 ~ May 25
- Hours: 11:00 ~ 20:00
- Location: MPX GALLERY, Seoul
Pixar fans need to visit this pop-up to experience the beloved movie magic of the studio. A range of classic Pixar titles await at this exhibition, including Toy Story, Inside Out, Coco, and Elemental. It has exclusive concept drawings from each movie displayed, showing the creators’ development process, along with photozones where you can take photos with a variety of characters. You can also browse the merch shop for Pixar goods, such as postcards, stuffed toys, photo frames, and more!
Conclusion
That brings us to the end of our list for the top upcoming pop-up events this April. With a spring festival, pop-up stores, an exhibition, and more, the line-up for April is definitely one to look forward to. Whether you’re a fan looking for new merch to add to your collections or wanting a fun activity to do in Korea, it’s clear that these pop-ups are a great solution.
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