When it comes to entertainment, Korea has so many options, and one people sometimes forget about is pop-up stores! These temporary shops are often a treasure cove of limited edition merchandise, fun events, and Insta-worthy interiors. So whether you’re living in Seoul or heading there for a vacation, pop-up stores are a great way to shake things up. Read on to discover the top five pop-up stores to add to your itinerary this January.
Squid Game S2 x Shinsegae Pop-Up Store
- Date: 20 Dec – 5 Jan
- Hours: 10:30 – 20:00
- Location: 1st Floor Open Stage, Central City Gangnam-gu
Squid Game Season 2 has finally arrived, and to make it even better, so has their official pop-up store! The hit Netflix show has collabed with Shinsegae shopping outlet and is bringing a variety of goods to fans. This includes fashion merch, snacks like sogeumbbang (Korean salt bread), churros, Squid Game x Kaws t-shirts, hoodies, and tote bags! Take pictures on the dormitory bunk bed in tracksuits and immerse yourself in a real-life Squid Game experience.
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Tirtir Pop-Up Store
- Date: 12 Dec – 12 Jan
- Hours: 11:00 – 20:30
- Location: MM Seongsu, 95 Yeonmujang-gil Seongdong-gu
You probably will have seen this Korean makeup brand on social media, most known for their viral cushion foundation. Well, if you need to stock up or you’re curious to finally try their products, this pop-up is your best bet. Just by sampling a product, you can get a free Waterism Melting Balm heart keyring! Use this chance to find the perfect cushion for yourself to complete your makeup collection.
BT21 Pop-Up Store
- Date: 13 Dec – 13 Jan
- Hours: 11:00 – 22:00
- Location: Line Friends Hongdae Flagship Store
Armies gather around. This BT21 pop-up is something you don’t want to miss out on! The beloved BTS-created characters are back rocking new looks with an Angel and Devil theme. The store has a cute photo zone and a number of must-have BT21 goods, including stuffed toys and key rings. So, if you’re looking for new items to decorate your room, make sure to stop by and check out this adorable merch.
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Korilakkuma Pop-Up Store
- Date: 29 Nov – 19 Jan
- Hours: 11:00 – 22:00
- Location: 3rd Floor, AK Plaza Hongdae
If you love cute things, you’ll be happy to know that a Korilakkuma pop-up store has opened in Hongdae! Korilakkuma is a mischievous white bear who is friends with Rilakkuma, another adored Japanese character. Marking the bear’s 20th anniversary, they have packed shelves of stuffed toys, from small to life-sized. Spend a relaxing time in this cozy space, surrounded by soft plushies.
Harry Potter Pop-Up Store
- Date: 14 Dec – 15 Jan
- Hours: 10:00 – 22:00
- Location: 12 Daehak-ro Jongno-gu
Return to the world of Harry Potter at the wizarding world’s new official pop-up store in Seoul! Anyone can get their hands on the magical objects from the series now in the form of a variety of merch: badges, caps, cauldrons, and more. This is a chance for even muggles to get a taste of Hogwarts!
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Conclusion
This wraps up the top list of pop-up stores for January! With photo zones and special edition merch, each one will be an experience you won’t regret. So make sure to take note of the limited-time pop-ups and fill up your holiday itinerary with these cute, aesthetic shopping spots.
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