Best Korean Indie Makeup, Fashion, and Lifestyle Brands

AGERIN

AGERIN is one of South Korea’s latest emerging skincare brands. Believing that Mother Earth has solutions, AGERIN promotes intimacy with nature. One of the must-try items is their Lift Recharging Mask. The cream claims to improve the elasticity of the sagging area. Apply before you go to sleep for plumpy, glowing skin in the morning.

BARUNWELLBEING

BARUNWELLBEING is a Korean health supplement brand. Their signature item, Glass bead Glutathione, is rich in the three essential components of the dermis: collagen, elastin, and hyaluronic acid. With Glass Bead Glutathione, you can manage all three without needing separate collagen, hyaluronic acid, or elastin supplements.

BMBCO

BMBCO is an indie Korean beauty brand great for those wanting that Korean celebrity’s dewy glow. Its Pore Mist Toner delivers a refreshing burst of moisture, leaving your skin with a dewy glow. Infused with powerful ingredients, it provides immediate pore-tightening effects and smooths skin texture after just one use.

It promotes instant soothing, pore-minimizing, hydrating glow, skin barrier strength, dark spot care, and a cooling effect.

ERIGERON

ERIGERON is another Korean indie beauty brand with all-natural ingredients. Their Gelato Exfoliating Mask looks so scrumptious and also packs so many benefits! Use this mask if you want a cleanser that improves skin texture, allows pores to breathe, and promotes sebum melting and absorption in pores.

GINGER6

GINGER6 redefines the traditional ingredient of ginger as modern vegan skin care. Their white blossom Essence Toner promotes skin brightening and elasticity improvement. With hyaluronic acid and 11 peptide complex, it helps with anti-wrinkling and even skin tone for sensitive skin. And last but not least, it has no pungent ginger scent with 100% of the benefit.

Haengbok Vitamin

Haengbok Vitamin wants to ease your tired feet with their range of Restup Real Foot Therapy Sap Patch. Each of these patches are specially formulated to ease blood circulation and relax the joints, perfect after a whole day on the go.

IWLT

IWLT or I Woke Up Like This will help you achieve that effortless flow when you open your eyes in the morning. Their Hydrating treatment toner is rich in hyaluronic acid and Glyceryl Glucoside that enhances moisture on your skin and promotes oil control.

LALUCELL

LALUCELL is an award-winning beauty brand specializing in whitening and wrinkle improvement. Their Collagen Firming Serum is an elasticity serum that creates firm and smooth skin with marine collagen. With a jelly-like texture, it contains a highly nutritious formulation.

For several years, the brand has won Monde Selection, one of the oldest and most prestigious international product quality competitions, including the Grand Gold Award – the highest prize – in 2023 and 2024.

Luna commerce

Rice is an inseparable part of Korean cuisine and lifestyle. Luna commerce, a Korean indie homeware brand, will help you make rice the Korean way. Their Linki Low-Sugar Rice Cooker Inner Pot Tray is different from your typical rice cooker. Its technology, which separates carbohydrate water while cooking, reduces carbs and sugar by up to 20%.

Misoyoung

Misoyoung is another Korean indie haircare brand worth checking out. Their From Africa Hair Oil is a lightweight, non-greasy, and non-comedogenic Formula designed to give your hair airy softness, vibrant shine, and a captivating scent combination of sugar, vanilla, musk, sandalwood, cedarwood, amber, and ambergris.

Oglossy

Oglossy is a water-based Korean indie beauty brand that is gentle for the skin. Their Pure-cell mist is hypoallergenic tested and made of purified water zero. It works as light moisturizer, fast skin soothing, and also as makeup fixer.

OMYBA

OMYBA brings fun and playfulness to children’s hygiene care. Their signature BATHCLAY collection is made of the traditional Korean ingredient of rice bran for its washing products. It comes in many catchy colors to add a dash of fun to bath time.

Pleatsme

Pleatsme is a Korean indie fashion brand specializing in pleats. Their best seller is Diamond Embossed Pleated Vest with its unique Diamond quilting combined with vertical pleats. Made with lightweight and stretchy material, it’s ideal for all seasons.

Puritual

Puritual is a Korean lifestyle brand of high-end bedsheets and pillowcases. Their must-have product is the Rejuvenating Collagen Pillowcase, made of 100% natural materials with antibacterial effects for allergy care. Made of Lenzing Tencel and Collagen yarn, it has the distinct benefit of skin and hair moisturizing care and is moister than cotton and silk.

Rivecowe

Rivecowe Bubble Mask Pack arrives on the scene to provide a unique mask experience. The mask is a self-carbonated cleansing massage system that Feels “Bubble” Bubbles.

It is a mask pack developed using the principle of carbonated water to generate bubbles on the skin. When attached to the face, it forms a fresh microbubble to give a self-massage effect. By bubbling the various skin waste and old dead skin cells, it deeply cleanses the inside of the pores and moisturizes after use.

Shin Jewelry

Shin Jewelry is an indie Korean jewelry brand with luxurious, modern designs made just for trendy fashionista, like these Chococut Earrings in rose gold.

Sunny Side Up

SUNNY SIDE UP is an animal skin care brand for all pet lovers out there. Their signature product, animark Yellow Centella Salve, is a first aid wound care ointment for minor cuts, scrapes, bites, abrasions and skin irritations. It also treats hot spots associated with scratching, hair loss and redness. The product is 100% safe for pets since it is FDA-approved, according to a Toxicological Risk Assessment.

ViaKstudio

ViaKstudio elevates home decor into art. This Bloom Tulip Bouquet LED Lamp, with its lifelike texture and color, is a great example. It’s battery-operated for wireless use anywhere.

YOUTH O’CLOCK

YOUTH O’CLOCK is an emerging Korean indie skincare brand dedicated to promoting youthful-looking skin. Try their Time Rebooting Ampoule Shot, a vegan and Non-Irritation-Tested ampoule containing YOUTH 8 COMPLEX™: 8 types of Peptides, Hyaluronic Acid, Niacinamide, and Vitamins. It packs so many vital ingredients inside that there is no need for additional toner, serum, or cream anymore.