K-pop’s popularity in Europe keeps soaring, powered by sold-out tours, viral moments, and fan surveys across the UK, France, Germany, Italy, Spain, and beyond. From stadium legends to fast-rising acts, European fans show strong loyalty to artists who deliver unforgettable live performances and global appeal. Below are the top 10 K-pop artists loved in Europe, based on KOFICE surveys, touring activity, and fan engagement trends, each redefining how K-pop connects with European audiences.
1. BTS
BTS remains the most loved K-pop act in Europe, topping surveys in major markets like the UK, France, and Germany. Their emotionally resonant lyrics, genre-blending sound, and historic stadium tours created a deep connection with European fans. Even during their military hiatus, BTS continues to dominate charts, fan events, and streaming platforms across Europe. Long-running fan communities keep their presence strong through anniversaries, exhibitions, and local gatherings. BTS’s cultural impact goes beyond music, making them the undisputed leaders of K-pop popularity in Europe.
2. BLACKPINK
BLACKPINK consistently ranks second across European countries, thriving on their explosive performances and global hit songs. Their arena and stadium tours across Europe sell out quickly, proving their massive appeal in markets like France, the UK, and Italy. Beyond music, BLACKPINK’s influence in fashion resonates strongly in style capitals such as Paris and Milan, where luxury brand partnerships amplify their visibility. Their confident image, powerful choreography, and international sound make BLACKPINK one of the most beloved and recognizable K-pop groups in Europe.
3. Stray Kids
Stray Kids enjoy strong popularity in Europe, especially in France, Italy, Spain, Germany, and Russia. Known for self-produced tracks, aggressive rap, and high-octane performances, they attract younger European fans seeking intensity and authenticity. Their concerts are praised for raw energy and crowd engagement, often selling out mid-to-large venues. With ongoing tour buzz and viral performances, Stray Kids continue to grow their European fanbase rapidly. Their unique sound sets them apart as one of the most exciting K-pop acts touring Europe today.
4. P1Harmony
P1Harmony’s popularity in Europe surged with the announcement of their full 2026 Europe tour, covering Germany, France, Poland, the UK, and the Netherlands. European fans are drawn to their polished vocals, sharp choreography, and dynamic stage presence. Unlike many rookies, P1Harmony delivers confident live performances that convert first-time attendees into repeat concertgoers. Their steady touring strategy and strong fan interaction have positioned them as a rising force in the European K-pop scene, especially among fans who value live performance quality.
5. PSY
PSY remains a familiar and beloved figure across Europe, consistently ranking high in the UK, France, Spain, Italy, and Germany. His viral hits and humorous charisma made him a gateway artist for many European K-pop fans. Unlike trend-driven acts, PSY’s appeal spans generations, making his festival and concert appearances widely accessible. His live shows focus on fun, crowd participation, and nostalgia, ensuring continued relevance. PSY’s legacy proves that K-pop’s European success started long before the current wave of idol groups.
6. EXO
EXO maintains strong popularity in Europe, particularly in the UK, Germany, and Russia, driven by loyal long-term fans. Their reputation for powerful vocals, refined production, and successful subunits keeps European interest steady even with fewer group activities. EXO’s music appeals to listeners who appreciate vocal-focused performances and polished artistry. Fan-led projects and consistent streaming numbers demonstrate enduring demand across Europe. EXO’s influence highlights how strong fandom loyalty sustains K-pop acts in the European market over time.
7. Just B
Just B stands out among newer K-pop groups gaining traction in Europe, touring countries like Poland, Germany, France, Spain, and the UK in 2026. Their hyper-pop EP Snow Angel introduced a chaotic, high-energy sound that resonates with European festival audiences. Tracks such as “Going South” thrive in live settings, where Just B’s unfiltered performance style shines. Their willingness to experiment musically and tour extensively has helped them carve a niche among Europe’s younger and more alternative K-pop fans.
8. IU
IU enjoys strong popularity in Europe, particularly in the UK, where she often ranks alongside top groups despite being a soloist. Her emotional ballads, storytelling lyrics, and versatile artistry transcend language barriers, appealing to mature and casual listeners alike. European fans appreciate IU’s authenticity and musical depth, which contrasts with performance-heavy idol concepts. Her reputation as a respected singer-songwriter helps her connect deeply with audiences seeking lyrical meaning, making IU one of the most admired K-pop solo artists in Europe.
9. XLOV
XLOV has generated major buzz in Europe with their bold, gender-neutral concept and debut Europe tour in 2026. Performing in cities like Helsinki and Milan, as well as German festivals, they quickly gained attention for their originality. Songs like “1&Only” went viral among European fans drawn to boundary-pushing visuals and themes. XLOV’s rapid rise highlights Europe’s openness to experimental K-pop acts. Their strong festival presence suggests long-term potential within Europe’s diverse music scene.
10. TRENDZ
TRENDZ has built momentum in Europe through festival appearances and multi-city tours, especially in Germany and Romania. Their performances at events like the K-POP REVOLUTION Festival introduced them to new audiences, followed by successful standalone shows in cities like Bucharest. European fans respond well to TRENDZ’s energetic choreography and approachable image. As a newer group, they benefit from Europe’s growing K-pop festival culture, using live stages to convert curiosity into fandom and steadily expand their regional presence.
Conclusion
K-pop’s popularity in Europe continues to surge, driven by powerful live performances, loyal fandoms, and diverse musical styles. From global icons like BTS and BLACKPINK to rising acts touring European cities, these artists prove K-pop’s lasting impact across the UK, France, Germany, and beyond. As more concerts, festivals, and fan events expand across Europe, the region is set to remain a key growth hub for K-pop in the years ahead.
