newjeans group profile members hit songs endorsements philanthropy faqs delivered korea newjeans group profile members hit songs endorsements philanthropy faqs delivered korea

NewJeans: Group Profile, Members, Hit Songs, Endorsements, Philanthropy, FAQs

NewJeans (뉴진스), also known as NJZ (엔제이지), is a South Korean girl group under ADOR, a sub-label of Hybe, consisting of Minji, Hanni, Danielle, Haerin, and Hyein. Debuting in July 2022 with the hit “Attention”, they quickly rose to fame with songs like “Hype Boy,” “Ditto,” “OMG,” and “Super Shy.” Their fresh “girl next door” image and Y2K-inspired sound made them global icons, with their EP Get Up topping the US Billboard 200 and Ditto breaking streaming records in Korea. Named one of Time’s Next Generation Leaders and ranked the 8th best-selling artist worldwide by IFPI in 2023, NewJeans became one of K-pop’s biggest acts. In 2024–2025, the group faced a legal dispute between ADOR’s former CEO Min Hee-jin and Hybe, leading to a court injunction and a hiatus in March 2025, with the contract lawsuit still ongoing.

NewJeans Group Profile

  • Group Name (English): NewJeans (also known as NJZ)
  • Group Name (Korean): 뉴진스
  • Revised Romanization: Nyujinseu
  • Genres: K-pop, pop, R&B
  • Debut: 2022
  • Label: ADOR
  • Members: Minji, Hanni, Danielle, Haerin, Hyein
  • Website: newjeans.kr

NewJeans Members Profile

Minji

  • Stage Name (English): Minji
  • Stage Name (Korean): 민지
  • Name (English): Kim Min-ji
  • Name (Korean): 김민지
  • Revised Romanization: Gim Minji
  • Birthdate: May 7, 2004
  • Age: 21
  • Birthplace: Chuncheon, South Korea
  • Nationality: South Korean
  • Occupation: Singer
  • Debut: 2022
  • Label: ADOR

Minji (김민지), born May 7, 2004, in Chuncheon, South Korea, is a South Korean singer and member of NewJeans under ADOR, a sub-label of Hybe Corporation. She debuted with the group on July 22, 2022, with the hit single “Attention.” A graduate of Hanlim Multi Art School, Minji spent part of her childhood studying in Canada, where she learned English. She began training with Source Music in 2017 before joining ADOR, and is admired for her natural charm, poise, and leadership within NewJeans.

Hanni

  • Stage Name (English): Hanni
  • Stage Name (Korean): 하니
  • Revised Romanization: Hani
  • Name (English): Hanni Pham
  • Name (Vietnamese): Phạm Ngọc Hân
  • Birthdate: October 6, 2004
  • Age: 21
  • Birthplace: Melbourne, Victoria, Australia
  • Nationality: Vietnamese-Australian
  • Occupation: Singer
  • Debut: 2022
  • Label: ADOR

Hanni (하니), born October 6, 2004, in Melbourne, Australia, is an Australian-Vietnamese singer and member of NewJeans under ADOR. She debuted with the group on July 22, 2022, with the surprise single “Attention.” Hanni started performing with the Aemina Dance Crew in Melbourne before moving to Seoul to train, even without knowing Korean. She also appeared in BTS’ “Permission to Dance” music video in 2021 and has contributed lyrics to NewJeans songs like “Hype Boy” and “OMG,” highlighting her creative role in the group.

Danielle

  • Stage Name (English): Danielle
  • Name (English): Danielle Marsh/Mo Ji-hye
  • Name (Korean): 모지혜
  • Revised Romanization: Mo Jihye
  • Birthdate: April 11, 2005
  • Age: 20
  • Birthplace: Newcastle, New South Wales, Australia
  • Nationality: Korean-Australian
  • Occupation: Singer
  • Debut: 2022
  • Label: ADOR

Danielle (다니엘), born April 11, 2005, in Newcastle, Australia, is an Australian-South Korean singer and member of NewJeans under ADOR. She debuted on July 22, 2022, with the hit single “Attention,” which she co-wrote, and has contributed to several NewJeans songs. Danielle began her career as a child on Korean TV shows before training in South Korea in 2020. In 2023, she voiced Ariel in the Korean dub of The Little Mermaid and recorded songs for the soundtrack, including “Part of Your World,” which reached #2 on Billboard’s Hot Trending Songs. She also hosted the Korea on Stage – New Generation concert in 2024, showcasing her talent in both music and acting.

Haerin

  • Stage Name (English): Haerin
  • Stage Name (Korean): 해린
  • Revised Romanization: Haerin
  • Name (English): Kang Hae-rin
  • Name (Korean): 강해린
  • Revised Romanization: Gang Haerin
  • Birthdate: May 15, 2006
  • Age: 19
  • Birthplace: Seoul, South Korea
  • Nationality: South Korean
  • Occupation: Singer
  • Debut: 2022
  • Label: ADOR

Haerin (해린), born May 15, 2006, in Seoul, South Korea, is a singer and member of NewJeans under ADOR. She debuted with the group on July 22, 2022, with the hit single “Attention” and contributed as a lyricist to “New Jeans” on their second EP, Get Up (2023). Formerly a trainee at Source Music, Haerin has also appeared on TV as a special MC for SBS’ K-Wave Concert Inkigayo in 2024, showcasing her talent in both singing and broadcasting.

Hyein

hyein newjeans njz member kpop delivered korea
  • Stage Name (English): Hyein
  • Stage Name (Korean): 혜인
  • Revised Romanization: Hyein
  • Name (English): Lee Hye-in
  • Name (Korean): 이혜인
  • Revised Romanization: I Hyein
  • Birthdate: April 21, 2008
  • Age: 17
  • Birthplace: Incheon, South Korea
  • Nationality: South Korean
  • Occupation: Singer
  • Debut: 2017
  • Label: ADOR

Hyein (혜인), born April 21, 2008, in Incheon, South Korea, is a singer and the youngest member of NewJeans under ADOR. She began her career as a child model, winning the 2019 Little Look of the Year and walking the runway at Mercedes Benz Fashion Week Moscow, and performed in children’s groups U.sso Girl and Play With Me Club. Hyein debuted with NewJeans on July 22, 2022, with the hit single “Attention”, and in 2024, she collaborated with IU on the track “Shh..”, highlighting her rising talent in music.

NewJeans Hit Songs (Top 10)

OMG – 355 Million Views on YouTube

“OMG” is a 2023 hit single by South Korean girl group NewJeans, released on January 2, 2023, through ADOR (Hybe). Produced by Park Jin-su and co-written by Hanni and international collaborators, the song mixes R&B, hip hop, and pop with trap beats, UK garage grooves, and layered vocals, while its lyrics explore young love and one-sided affection. Going viral on TikTok, “OMG” topped charts in Singapore, Taiwan, and Vietnam, reached #10 on the Billboard Global 200, and #2 in South Korea. Its music video, inspired by I’m a Cyborg, But That’s OK, features the members navigating mental illusions. The track earned platinum certifications for over 100 million streams and won Best Song at the Seoul Music Awards and Song of the Year at the Japan Gold Disc Awards, also earning a Billboard Music Awards nomination.

Super Shy – 259 Million Views on YouTube

“Super Shy” is a 2023 hit single by South Korean girl group NewJeans, released on July 7, 2023, from their second EP Get Up via ADOR (Hybe). Co-written by Danielle and international collaborators, the song mixes drum and bass, bubblegum pop, and Jersey club sounds, telling the story of a shy crush confession. Praised by critics and featured on year-end lists by NME, Pitchfork, and Rolling Stone, it became the group’s third number-one in South Korea, topped charts in Singapore, Hong Kong, Malaysia, and Taiwan, and reached #2 on the Billboard Global 200. The music video, set in Lisbon, showcases Y2K-inspired visuals and flash mob choreography, while promotions on Korean music shows earned six first-place wins, including a triple crown on Inkigayo.

Hype Boy – 229 Million Views on YouTube

“Hype Boy” is a 2022 hit single by South Korean girl group NewJeans, from their debut EP New Jeans under ADOR (Hybe). Produced by 250 and Ylva Dimberg with lyrics co-written by Hanni, the song blends future bass, pop, R&B, and electronic sounds for a dreamy, nostalgic vibe. Critically acclaimed and featured on best-of-2022 lists by NME, NPR, and Rolling Stone, it peaked at #2 in South Korea and reached the top 10 in Malaysia, Singapore, Taiwan, and Vietnam. Certified double platinum in South Korea and platinum in Japan, “Hype Boy” also became the longest-running K-pop female act song on the Billboard Global 200, charting for 42 weeks.

Ditto – 193 Million Views on YouTube

“Ditto” is a 2022 hit single by South Korean girl group NewJeans, released on December 19, 2022, via ADOR (Hybe). Produced by 250 with lyrics co-written by Minji and international collaborators, the song blends Baltimore club, house, breakbeat, and UK garage sounds, with lyrics reflecting on platonic love. It topped South Korea’s Circle Digital Chart for 13 weeks, reached #8 on the Billboard Global 200, and charted in the top 10 across Asia. Praised for its minimalist, nostalgic production, the Daegu-filmed music video shows the members as high school students capturing daily life. “Ditto” won Song of the Year at major Korean music awards and earned platinum certifications in South Korea and Japan.

Cookie – 124 Million Views on YouTube

“Cookie” is the third single from NewJeans’ debut EP, released on August 1, 2022, through ADOR. Following their surprise debut with “Attention” and the multi-version videos for “Hype Boy”, “Cookie” was released with the full EP, completing the group’s highly anticipated first set of songs.

ETA – 106 Million Views on YouTube

“ETA” is a 2023 single by NewJeans from their second EP Get Up, released on July 21, 2023, through ADOR. Written by Beenzino, Gigi, and Ylva Dimberg and produced by 250 and Dimberg, it’s an upbeat Baltimore club track with funky air horns, choppy drums, and a mellow melody. The music video, filmed in Barcelona entirely on an iPhone 14 Pro, debuted after the group first performed the song at their Bunnies Camp fan meeting in Seoul.

Attention – 79 Million Views on YouTube

“Attention” is the debut single by South Korean girl group NewJeans, surprise-released on July 22, 2022, and included in their self-titled EP via ADOR. Co-written by Danielle, 250, Duckbay, and Gigi, the song blends pop and R&B with 1990s–2000s house and new jack swing influences, capturing the excitement of young infatuation. Critically acclaimed and featured on year-end lists by Billboard, NME, and Teen Vogue, it topped South Korea’s Circle Digital Chart, charted internationally, and earned certifications in Japan and South Korea.

Bubble Gum – 77 Million Views on YouTube

“Bubble Gum” is a 2024 B-side by South Korean girl group NewJeans, released on May 24, 2024, from their second single album How Sweet via ADOR. Promoted with a YouTube music video from April 27, the album debuted at #1 in South Korea. After their 2022 debut, NewJeans gained international fame in 2023 with hits like “Ditto” and “OMG”, and their EP Get Up reached #1 on the Billboard 200, selling over two million copies and earning critical acclaim as one of the best K-pop albums of 2023.

Supernatural – 74 Million Views on YouTube

“Supernatural” is a 2024 single by South Korean girl group NewJeans, released on June 21, 2024, with the B-side “Right Now” as their Japanese debut under ADOR. Produced by 250, it features an interpolation of Manami and Pharrell’s 2009 track “Back of My Mind”. The Korean version and its music video premiered on July 5, 2024, followed by full promotions on Korean music programs. Supported by fan meetings, pop-up stores, and collaborations with Takashi Murakami and Hiroshi Fujiwara, the song was critically acclaimed, ranking #3 on The New York Times’ best songs of 2024, marking a major milestone before their later contract disputes.

How Sweet – 67 Million Views on YouTube

“How Sweet” is a 2024 single by South Korean girl group NewJeans, released on May 24, 2024, with the B-side “Bubble Gum” from their second single album via ADOR. Promoted with a YouTube music video, Korean music and variety show appearances, and a Japanese version featured in ads and TV, the single album debuted at #1 in South Korea. The track combines Miami bass and electropop for a catchy, upbeat sound.

NewJeans Endorsements: Global Brand Ambassadors

NewJeans (뉴진스) has become one of Korea’s most powerful brand ambassadors, earning over ₩30 billion in endorsements in 2023 and being dubbed a “blue chip” in advertising. Loved by Gen Z and beyond, they’ve fronted campaigns for Coca-Cola, Levi’s, Calvin Klein, LG Gram, Nike, McDonald’s, Apple, and Lotte, driving record sales for many brands. Beyond commercials, NewJeans also promote Korean culture and tourism, serving as ambassadors for Seoul, Incheon Airport, and the Ministry of Culture, Sports and Tourism. Their creative collaborations from Line Friends to PUBG and Takashi Murakami further cement their status as global K-pop fashion and marketing icons.

NewJeans Philanthropy & Charity Work

NewJeans (뉴진스) is known for their generosity and social impact. Since 2022, the group and their label ADOR have donated part of their album profits to the Snail of Love charity, supporting hearing-impaired children, and contributed over ₩99 million to the cause. They also donated ₩200 million to the World Food Programme for Turkey and Syria earthquake relief, gave all proceeds from seven university shows to the Korea Scholarship Foundation, and personally donated ₩100 million each to ChildFund Korea in 2024, reinforcing their image as one of K-pop’s most compassionate groups.

NewJeans FAQs

What does the name “NewJeans” mean?
The name “NewJeans” represents something timeless and always in style, just like your favorite pair of jeans. It also plays on the words “new genes,” symbolizing their goal to bring a fresh generation to K-pop.

When did NewJeans officially debut?
NewJeans officially debuted on July 22, 2022, with their hit single “Attention.”

Who created and produced NewJeans?
The group was created and produced by Min Hee-jin, the CEO of ADOR under Hybe Corporation, and a former creative director at SM Entertainment.

What kind of music does NewJeans make?
NewJeans is known for their pop, R&B, and electronic sound mixed with ’90s–2000s Y2K nostalgia, creating a smooth and refreshing vibe.

Which song is NewJeans’ biggest global hit?
Their 2023 single “Super Shy” became their biggest worldwide hit, reaching #2 on the Billboard Global 200 and charting on the Billboard Hot 100.

What is NewJeans’ fandom name?
Their fans are called Bunnies (Tokki, 토끼), a symbol of cuteness, energy, and youthful charm.

Has NewJeans won any major awards?
Yes! NewJeans has earned major honors like Rookie of the Year, Best Song, and Artist of the Year at the MAMA Awards, Melon Music Awards, and Golden Disc Awards.

Have NewJeans performed internationally?
Absolutely. They’ve performed at several global music events, including Lollapalooza, representing K-pop on the world stage.

What was NewJeans’ first Billboard achievement?
Their song “Ditto” was their first track to enter the Billboard Hot 100, marking their international breakthrough.

What is NewJeans’ relationship with Hybe and ADOR?
NewJeans is managed by ADOR, a sub-label of Hybe. However, in 2024–2025, a dispute arose between ADOR’s CEO Min Hee-jin and Hybe over management control of the group.

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