Summer 2024 Korean Style (Ulzzang) Fashion Trends: Cute Outfits & Comfy Streetwear

With the summer heat in full swing, that means a new wave of Korean summer fashion trends is upon us. Summer is the perfect time to hit the beach, go for a picnic, and in general bask in the sunshine, so this season is all about breezy materials, loose fits, and bright colors. Y2K trend still carries over from the previous season, but the hotter weather will see a different version of Y2K playing out among everyone from influencers to K-Pop idols.

Here are the 10 Korean summer fashion trends of 2024 to sizzle your fashion game!

1. Mermaid Core

Summertime and the sea naturally go hand in hand. This year, the whimsical mermaid look will be making a big splash. K-Pop girl group Twice is already planning their next comeback clad in sheer fabrics, fishnet tops, pearl accessories, and shimmery materials – so expect this style to trickle down to the masses fairly quickly. Paired with cool tones like aquamarine or seafoam green, the aesthetic is complete. It’s fresh and feminine, perfect for a sunny day out.

2. Crochet

When it comes to beating the heat, sheer has always been the preferred material for daily outfits. But instead of the usual, crochet will add a twist to your ensemble. Inspired by the culture and colors of tropical countries, crochet creations add vibrancy and playfulness to your OOTD. With the explosion of Le Sserafim’s Latin-infused hit ‘Smart,’ expect to see crocheted tops, skirts, and everything in between everywhere, as showcased by Korean brands such as Andersson Bell.

3. Crop Tops

Midriff-baring crop tops will always be the easiest choice to beat the summer heat. If you’re already planning a trip to the beach, this essential piece is also perfect for a whole day of dipping in the water. Paired with shorts or even a bikini, crop tops instantly radiate a stylish and sexy vibe for the ultimate hot girl summer transformation.

4. Floral Dresses

Flowy sundresses with elaborate patterns make the perfect fit for summer fashion enthusiasts. Like Joy of Red Velvet, you too can unleash your inner femininity in dainty floral patterns and curve-hugging figures. Korean brands like Hyein Seo and Minjukim offer a vast range of floral dresses to beautify your summer wardrobe. Just imagine looking this gorgeous as your dress blows in the wind!

5. Cargo Pants

Big, loose and flatter the figure, cargo pants combine comfort and functionality without sacrificing style. The loose silhouette is perfect to combat sweaty days while making you look instantly taller. It comes with pockets, lots of them, which comes in handy when you just wanna travel light. Idols too have hopped on this trend, with the likes of girl group Itzy and I.N. of Stray Kids seen sporting them all the time.

6. Tube tops

As seen on Wonyoung of IVE, another popular pick this summer is tube tops! Depending on how you style it, these petite tops can be chic, girly, sultry or all of the above. Either way, this makes for a breezy fit perfect for enjoying the warm weather outside.

7. Y2K sunglasses

To fully enjoy sunny days, a pair of sunglasses is essential. Gentle Monster has just launched a viral collaboration with Jennie Kim, Jentle Salon, introducing the sunnies trend of the season: oval Y2K sunglasses and tinted rimless glasses, complete with cute detachable charms. Given Jennie’s influence, we expect this collaboration to set the standard for the rest of the summer.

8. Gorp Core sandals

Introducing the must-have footwear trend of the 2024 summer season: gorp core sandals. Inspired by the rugged and adventurous spirit of outdoor enthusiasts, gorp core sandals seamlessly blend style and functionality. With their durable construction and practical design features such as adjustable straps and sturdy soles, these sandals are perfect for all your summer escapades, whether you’re exploring nature trails or navigating city streets. Embracing the ethos of gorp core fashion, these sandals prioritize comfort without compromising on style, making them the ideal choice for those seeking both performance and trendsetting aesthetics in their summer wardrobe.

9. Bucket Hats

If beanies ain’t doing it for you, consider the Y2K alternative: bucket hats. A longtime favorite among idols, the love for bucket hats is still going strong all over the K-Pop world. And why not? Bucket hats are literally perfect for all occasions. Whether it’s casual girly like Tzuyu of Twice or edgy like Jungkook of BTS, bucket hats just fit right in.

10. Bag Charms

Cute and nostalgic, doll charms are the hottest accessories of the season. Everyone from K-Pop idol Hanni of NewJeans to K-drama star Han So Hee were seen hanging doll charms on their bags. Here, Hanni is seen giving her Gucci ensemble a touch of whimsy with a Powerpuff Girl charm.

Conclusion

Now that you have a cheat sheet to style your summer, which one will you try on first? With Delivered Korea’s ‘We Buy, We Ship’ or ‘You Buy, We Ship’ services, getting your hands on the latest K-fashion trends has never been easier. Say goodbye to fussy shopping and say hello to your new favorite looks.