A new branch of Y2K style, rooted in Japanese street fashion, is making waves in K-Fashion. Igari style, an 00’s inspired dreamy, youthful, slightly flushed aesthetic that’s taken over K-pop stages, photo shoots, and daily idol OOTDs. What is Igari style and how can you achieve it? Let’s break it down!
Origin
Igari style started as a makeup trend in Japan, created by makeup artist Igari Shinobu. Nicknamed hangover makeup, the look focuses on rosy flushed cheeks, dewy skin/lips, and barely-there eye makeup, mimicking the flushed, delicate look of someone who just cried or had a little too much to drink.
First emerging around 2018, it reemerged with Gen Z beauty creators on TikTok and Instagram. What began as a makeup trend evolved into a full-fledged look, combining playful femininity, Y2K layering, and a touch of vintage romance. And now, K-Pop idols are bringing Igari to both their stage and daily fits.
Want the signature Igari glow? We’ve got the complete cheat codes here, the perfect balance of cute, chic, and expressive.
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Igari Makeup
The signature Igari look is defined by its “hangover makeup.” Here’s how to get the look:
- Flushed Cheeks
Apply pink or coral blush high on the cheeks and just under the eyes for that innocent, just-cried look. - Dewy Skin
Achieve K-Pop idols’ glistening glass skin with light, glowy foundation. Add some highlighter on the tip of your nose, cupid’s bow, and cheekbones for a soft, radiant finish. - Minimal Eyes
Keep eyes simple with neutral shadow, subtle eyeliner, and natural lashes. It’s all about the balance, let the blush do the talking. - Glossy Lips
Finish with a sheer pink or nude lip gloss for plumpy, juicy lips.
AIgari Fashion
Now that you got the makeup down, it’s time to dress the part. Igari fashion is all about soft colors, layered textures, and a dash of nostalgia. Think fairycore meets Y2K Tokyo.
Stick with neutral base outfits with pastel highlights like pink, white, baby blue, cream, grey. These gentle tones are the heart of the Igari palette. ILLIT’s entire debut era is a great inspiration.
Skirts Over Pants
Layer a skirt or dress over pants for a playful femininity vibe at the core of Igari fashion. Lacey tops and denim pants combo is a favorite, as seen on ILLIT.
Empire Waist Top
These romantic, vintage-inspired silhouettes bring out your inner fairytale heroine – just like Nayeon and Wonyoung here!
Delicate Lacey Details
From lace tops to lacey accessories, the more delicate textures, the better. Look at NMIXX’s Jiwoo and Le Sserafim’s Chaewon with a soft, ethereal silhouette.
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Dainty Ruffles
Add ruffles to sleeves, hemlines, or collars to up the romance. Mix with lace and florals for a soft, flowy look.
Floral Appliqué
Flower embellishments on tops or accessories add a touch of sweetness and gentle femininity. Check out IVE’s Rei, ILLIT’s Wonhee, and H2H’s Jiwoo embracing the floral vibe.
90s Plaid
It may feel like a curveball, but plaid adds a nostalgic Y2K edge. Rei, Eunchae, and Sakura balance it beautifully with lace and pastels.
Layered Camisoles
By now you are familiar with the first rule of Igari style. Layer flowy camis over sheer blouses, ribbed tees, or even over other camis. Look at the many ways you can do it, like ITZY Yuna here!
Conclusion
Now that you have a complete guide to Igari style, all you need to do is shop for the right outfits to start dressing up like your favorite K-Pop idols. By using Delivered Korea’s ‘WeBuy’ or ‘YouBuy’ services, it is now more convenient than ever to have these latest K-Fashion trends delivered right to your doorstep.
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