Need some fashion inspiration? Douyin, the Chinese version of TikTok, has become a hub for dynamic and cutting-edge fashion, especially among Gen Z. From bold, statement-making outfits to sleek, modern aesthetics, Douyin fashion is constantly evolving. Here’s a look at some of the most popular styles trending on the platform.
Hyperfeminity and genderless fashion
“Hyper femininity” focuses on delicate, princess-like designs characterized by fitted designs, ruffles, lace, and plenty of bows! Elements from “Barbie core” and “ballet core” are central to this aesthetic, often featuring fabrics and pastel tones. Accessories play a big role, with statement jewelry, hair accessories, and designer bags completing the look. This style draws a lot of inspiration from glamorous and feminine K-pop icons like Jang Won-young, who also complements the ethereal viral “Douyin makeup” style, which leans into the shimmer and glitter.
Another emerging trend is “genderless fashion,” which blurs the traditional gender boundaries. Key items in this style include oversized jackets, baggy trousers, and unisex tees, creating a relaxed, androgynous look. These pieces are often styled with muted tones such as black, grey, beige, and earth shades. The “Bloke Core” style, inspired by British soccer culture, brings a colorful and playful twist to genderless fashion with jerseys and denim shorts. Influencers on Douyin have been huge in promoting genderless fashion, which led to a spike in searches and interest in genderless fashion on platforms like Douyin and Xiaohongshu (often referred to as China’s version of Instagram).
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Some other popular trends of the year
In addition to these, several other fashion trends have been making waves. Oversized blazers and power suits are making a comeback, with their bold and confident look dominating the office wear scene on Douyin and catching the attention of young professionals looking to stand out.
Futuristic streetwear is also on the rise, heavily inspired by sci-fi aesthetics with metallic fabrics, reflective accessories, and unconventional, angular cuts. In contrast, the soft, nostalgic appeal of the cottagecore aesthetic has also resurfaced, bringing a sense of natural beauty and comfort with flowy dresses, floral prints, and soft knitwear. Meanwhile, Y2K fashion has made a huge comeback in China, as it has in the West, with its playful vibe, low-rise jeans, crop tops, glitter, and sparkly accessories. Some other styles that have made headlines this year include the skater fashion of “Urban Core,” the aristocratic “Old Money” style, and “Tennis Core,” among literally countless others.
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Conclusion
As we move into next year, it will be fascinating to see how these trends evolve, merge, and inspire new fashions, potentially blending distinct styles into something innovative and unique. So, whether you’re experimenting with new looks or embracing timeless traditions, why not check out what’s popular on Douyin? What style among the above is your favorite? What fashion do you want to see go viral next year?
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