Spring is right around the corner, making it the perfect time to refresh our beauty routines. Inspired by K-Pop idols and global beauty movements, the K-beauty trends for spring 2025 focus on luminous highlighter placements, muted color palettes, and effortless, natural aesthetics. Ready to upgrade your makeup routine? Let’s dive in!
Highlighter: The K-Pop Glow
Dewy skin is always in, but this season, highlighter takes center stage. Inspired by the flawless, ethereal glow seen on K-Pop idols like aespa and tripleS, strategic highlighter placement is key. Rather than just applying highlighter on the cheekbones, 2025 trends emphasize placing it on the front corners of the eyes for enlarging effect and strong emphasis on the nose bridge.
For the best glow, try:
- OFRA Highlighter – Known for its ultra-pigmented, buttery formula that melts into the skin for a natural, radiant finish.
- NAMING’s Fluffy Baked Highlighter – A lightweight, soft-focus highlighter that gives a diffused, airbrushed glow.
- CLIO’s Prism Air Highlighter – A silky, luminous highlighter that reflects light beautifully without emphasizing texture.
Pair this look with a hydrating toner and lightweight base makeup to keep your skin fresh and radiant all day.
Muted Colors: Mocha Mousse & Soft Strawberry
With the Pantone Color of the Year for 2025 being Mocha Mousse, it’s definitely the shade to watch out for. This rich, muted brown-beige shade sets the tone for the season, with soft, toned-down colors taking the spotlight.
While strawberry hues remain popular, they are evolving into milky, softer, and more muted tones rather than the bold, vibrant shades of previous years. This trend is reflected in the latest Holika Holika and Peripera eyeshadow palettes.
Blending your under-eye shadow into your blush creates a seamless, soft-focus effect. Whether you choose a muted pink or warm brown tone, this technique enhances the eyes and cheeks for a fresh, youthful look.
Buy & Ship K-Beauty Products
Dive into the world of K-Beauty – let us handle the seamless shipping experience for you
while you enjoy indulging in Korean skincare and makeup.
Natural Eyebrows & Soft, Defined Eyes
Gone are the days of bold, structured brows and sharp eyeliner. In 2025, the focus is shifting toward natural, airy eyebrows and soft eye definition. This means bleached or natural eyebrows for a softer look that frame the face effortlessly. Soft, curled lashes are used over eyeliner to naturally enhance the eyes. Instead of strong lines, use shadows in muted brown and greyish tones to define the eyes like Won-Young, Suzy and Go Youn-Jung.
For an expansive range of trendy shades, check out ETUDE’s 24 Color Single Shadow, featuring everything from classic mocha mousse tones to soft, milky strawberry. This collection ensures you have every shade needed to stay on trend this season, whether you prefer subtle neutrals or dreamy pastel washes.
Conclusion
Spring 2025 is all about effortless radiance, muted sophistication, and soft, natural beauty. Whether you’re experimenting with K-Pop-inspired highlighter placement, embracing muted mocha and milky strawberry tones, or opting for natural brows and lashes, this season’s trends encourage a more wearable, fresh-faced look.
If you’re looking to update your Spring 2025 makeup and skincare routine and want products straight from Korea’s top retailers delivered quickly and safely to your doorstep, consider using Delivered Korea’s ‘We Buy, We Ship’ or ‘You Buy, We Ship’ services’ or the DKshop.
Sign up & Receive 2 DK Points
Explore our extensive collection of K-Pop merch, lightsticks,
and photobooks, and easily shop your favorite albums.
