If you’ve ever tried shopping on SHINSEGAE’s SSG.COM and thought, “Wow… this looks amazing, but I have no idea how to actually buy anything,” you’re definitely not alone. SSG is one of Korea’s biggest and most premium online department stores, packed with trendy fashion, luxury brands, beauty, lifestyle goods, and exclusive Shinsegae department store items, but shopping from outside Korea can feel like a maze.
Korean-only pages. Payment issues. Domestic-only sellers. Complicated shipping. It’s enough to make anyone close the tab.
That’s exactly where Delivered Korea steps in.
We’re a South Korea–based proxy buying (personal shopping) and package forwarding company, and our mission is simple: make it easy and affordable for anyone, anywhere in the world, to shop directly from Korea, especially from SSG.COM.
Whether you’re here for K-fashion, department store beauty, luxury accessories, or Korea-exclusive products you can’t buy anywhere else, this guide will walk you through everything you need to know. You’ll learn:
- What SSG.COM is and why it’s so popular
- The best things to buy in 2025
- How to shop easily using our proxy buying or package forwarding
- Why our service is smoother (and often cheaper!) than SSG’s own international shipping
- Step-by-step instructions
- Tips to save money while shopping
- And how to start your SSG shopping journey today
Grab your wishlist because once you know how to shop SSG the easy way, a whole new world of Korean products opens up for you. Let’s get started!
What is SSG.COM? Korea’s Premium Online Department Store
If you’re new to SSG.COM, think of it as Korea’s ultimate one-stop online shopping destination, the kind of place where you can find literally everything from trendy K-fashion to luxury brands to everyday lifestyle goods. It’s operated by the Shinsegae Group, which is basically Korea’s powerhouse in retail (they own Shinsegae Department Stores, Emart, Starbucks Korea, and tons of major brands). So yes, it’s a big deal.
The best way to describe SSG? Imagine Nordstrom, Saks, Whole Foods, and Amazon all rolled into one clean, stylish Korean website. That’s SSG.COM.
On SSG, you’ll find:
- Popular Korean fashion labels
- Luxury bags, shoes, and accessories
- High-end beauty and skincare
- Home and lifestyle items
- Exclusive department store collections
- Limited editions and seasonal releases you won’t find anywhere else
One of the biggest reasons global shoppers love SSG is the quality and authenticity. You’re shopping directly from reputable brands, department stores, and official sellers, so no guessing games, no knockoffs, no questionable marketplaces.
Of course, there’s a catch: SSG is mainly designed for Korean residents, which means the website, checkout process, payment system, and shipping setup aren’t exactly foreigner-friendly. Many sellers only ship within Korea, foreign cards often fail, and the Korean-only interface can be confusing.
But once those barriers are removed? SSG becomes one of the best places to shop for Korean fashion, beauty, and lifestyle goods, which is exactly why we help international shoppers access everything SSG has to offer with ease.
Why International Shoppers Choose SSG (SSG.COM) in 2025
So, why are so many people outside Korea obsessed with shopping on SSG.COM?
Simple, it’s one of the best places to discover high-quality Korean products without worrying about fakes, missing items, or shady sellers.
Here’s what makes SSG such a favorite among international shoppers in 2025:
- Premium & Luxury Brands All in One Place: SSG is basically the online version of Korea’s most famous department stores. You’ll find everything from trendy Korean designers to big-name luxury labels, all curated and trustworthy.
- Everything is 100% Authentic: Because SSG works directly with department store counters and official retailers, you never have to wonder if what you’re buying is real. Everything you order is the real deal.
- Exclusive Items You Can’t Find Anywhere Else: SSG is known for its limited-edition drops, seasonal gift sets, and department store exclusives. Many of these are only sold in Korea, which is exactly why overseas shoppers love browsing SSG.
- A Huge Mix of Categories: Fashion, beauty, home goods, electronics, food, lifestyle products. SSG is one of those sites where you plan to buy one thing and end up with ten. It’s a shopping rabbit hole (in the best way).
- Fantastic Deals and Sales: SSG runs regular promotions, coupons, and seasonal events. Whether it’s Chuseok, Lunar New Year, or SSG Day, there’s almost always a way to save money.
In short, if you want high-quality Korean products from trusted brands, not random marketplaces, SSG.COM is one of the safest and most reliable places to shop in 2025.
What to Buy on SSG in 2025: Best Categories for Global Shoppers
With so many options on SSG.COM, it can feel like walking into a giant Korean department store where everything looks tempting. To help you narrow things down, here are the categories that international shoppers absolutely love in 2025 and why they’re worth checking out.
Korean Fashion Brands (Everyday Wear, Streetwear, Premium Casual)
If you love that clean, effortless Korean look, SSG is basically your fashion playground. You’ll find tons of trendy labels, department-store brands, and everyday essentials all in one place. From cozy oversized knits to office-friendly blouses to premium outerwear, SSG has something for every style and budget. And because many of these brands don’t ship overseas, SSG becomes the easiest way to grab their latest collections.
Luxury Fashion & Accessories
Shinsegae is a major player in Korea’s luxury scene, so SSG is packed with high-end bags, designer shoes, and seasonal gift sets. Everything comes straight from department store counters, so you know it’s authentic. If you like snagging luxury goods at good prices, especially during Korea’s big shopping events, SSG is a must-visit.
Korean Beauty & Skincare
If you’re into K-beauty, prepare to spend some time here. SSG carries the biggest names in Korean skincare, including Sulwhasoo, Hera, Whoo, Laneige, and Amore Pacific, plus tons of premium and indie brands. A lot of SSG’s beauty products are Korea-only versions or exclusive sets you won’t see abroad, which makes it especially fun for collectors and skincare lovers.
Home & Lifestyle Items
Korean home decor is all about minimal, cozy, and smart design, and SSG does not disappoint. You’ll find bedding, small furniture, kitchen gadgets, storage items, and more. Foreign shoppers especially love SSG’s home organization products and stylish, practical items that are hard to find outside Korea.
Food, Snacks & Korean Tea
SSG even sells food! Whether you want to try traditional snacks, premium teas, healthy grocery items, or beautifully packaged gift sets, you’ll find a ton of options here. Many people use SSG to send thoughtful Korean gifts abroad or explore local flavors from home.
In short, SSG is a treasure chest for anyone who loves Korean fashion, beauty, lifestyle, and culture, and 2025 might be the best time yet to explore it.
How to Shop SSG.COM From Overseas: Two Easy Options (Step-by-Step Guides)
Shopping on SSG.COM from outside Korea doesn’t have to be confusing or stressful. Whether you want us to handle everything for you or you prefer to shop directly yourself, we offer two simple ways to access every product on SSG, even the ones that don’t ship internationally.
Below, you’ll find two complete step-by-step guides so you can choose the method that fits your style.
Option 1: Proxy Buying (We Buy & Ship)
If you want a simple, hands-off shopping experience where someone else handles the Korean checkout, payments, seller communication, and shipping… this is the perfect option. You just send us the link. We do everything else.
Here’s how the We Buy & Ship service works, step by step:
Step 1: Browse SSG.COM for the Items You Want
Take your time exploring SSG.COM. Search for Korean fashion, skincare, luxury items, home goods, whatever’s on your wishlist. Don’t worry about language or checkout issues. You’re only looking for the item you want.
Step 2: Copy the Product Link
Once you’ve found something you love, simply copy the URL from your browser. This link tells our personal shoppers exactly which product, size, color, or style you want.
Step 3: Paste the Link on Our Website
Go to our platform and paste the SSG product link into the proxy buying form.
We’ll instantly show you a quote that includes:
- Item price
- Domestic shipping (if applicable)
- Our service fee
No hidden charges, no surprises.
Step 4: Confirm Your Order
Happy with the quote? Just confirm, and we take it from here. Our personal shoppers will place the order for you using Korean payment methods, Korean address details, and local checkout systems that foreign cards usually can’t access.
Step 5: We Receive Your Package at Our Warehouse
Once SSG ships your item to our warehouse, we notify you right away.
We also upload:
- Clear photos of the package
- Weight
- Dimensions
- Condition details
You always know exactly what arrived.
Step 6: Choose Your International Shipping Method
From your dashboard, choose the shipping option that fits your budget and delivery time.
We offer multiple carriers like:
- EMS
- DHL
- FedEx
- UPS
- K-Packet (in some cases)
You’re always in control of shipping cost and speed.
Step 7: We Ship it to Your Country
We handle packing, labeling, and customs forms. Everything.
You receive:
- Tracking number
- Delivery updates
- Full visibility throughout the process
And that’s it! Proxy buying is the easiest way to shop SSG.COM if you want a smooth, fully guided, “do-it-for-me” experience.
Option 2: Package Forwarding (You Buy, We Ship)
If you enjoy shopping directly on Korean websites (or want to stack coupons, points, and deals), package forwarding gives you a free Korean address so you can check out on SSG.COM just like someone living in Seoul. You shop independently, we handle the international shipping.
Here’s how the You Buy, We Ship service works:
Step 1: Sign Up and Get Your Free Korean Address
When you create an account with us, you’ll get:
- Your personal Korean address
- A unique member code
- Access to your dashboard for tracking packages
This is the address you’ll use when checking out on SSG.COM.
Step 2: Shop Directly on SSG.COM
Use the Korean website normally. Add items to your cart, apply coupons, choose colors/sizes, everything is under your control. (Some customers use Google Translate to make browsing easier.)
Step 3: Enter Your Korean Warehouse Address at Checkout
At the shipping section, simply paste in the Korean address we gave you. This tells SSG to deliver your order to our warehouse. Many sellers on SSG only ship domestically, so this unlocks thousands of items that international shoppers usually can’t access.
Note: It’s important that you include your ‘Suite Number’, which you’ll receive upon sign-up.
Step 4: We Receive Your Package & Notify You
When your packages arrive, we automatically:
- Take photos
- Log the weight and dimensions
- Update their status in your dashboard
You’ll know exactly what arrived, down to the box size and condition.
Step 5: Combine Packages (Optional but Recommended!)
If you’re ordering from multiple brands or sellers, you can consolidate your items into a single shipment. This helps you save money on international shipping.
You can:
- Combine multiple SSG purchases
- Combine SSG + Musinsa + Coupang + other Korean stores
- Repack bulky boxes to reduce wasted space
It’s fully customizable.
Step 6: Choose Your International Shipping Method
Just like with proxy buying, you select a shipping option that works best for you. Fast? Cheap? Balanced? You decide.
Step 7: We Ship Your Order Worldwide
We handle the packing, shipping, and customs work while you track your package from your dashboard. You’ll receive your items safely, quickly, and with full transparency.
Which Option Should You Pick?
Choose ‘We Buy & Ship’ if you want:
- The easiest experience
- No Korean payment issues
- No dealing with Korean webpages
- No contacting sellers
- Someone to handle everything for you
Choose ‘You Buy, We Ship’ if you want:
- To shop directly
- To stack coupons, points, or discounts
- To control every item in your cart
- To consolidate shipments from multiple stores
Both methods make SSG.COM accessible for international shoppers; it just depends on your shopping style.
Why Choose Our Service Over SSG’s Direct International Shipping?
Let’s be honest, SSG does offer international shipping, but if you’ve ever tried it, you already know it’s not always the most wallet-friendly or flexible option. That’s exactly where our service steps in to make your shopping experience smoother, cheaper, and way less stressful.
Think of us as your Korea-based shopping partner, someone on the ground who helps you grab the deals, avoid the shipping headaches, and get your SSG orders delivered without drama.
Here’s why so many global shoppers prefer us over SSG’s direct shipping:
You Save More on Shipping (Sometimes A Lot More)
SSG’s direct international shipping fees can add up fast, especially if you’re buying multiple items or heavier products. With us, you get access to flexible options from cheaper mail services to faster couriers, so you’re not stuck with a one-size-fits-all rate. Plus, we consolidate your parcels into one box, which is an easy way to cut international shipping costs.
You Can Shop From Sellers That Don’t Ship Abroad
Many brands and sellers on SSG don’t actually offer international shipping. But with us? No problem. Just place your order using our Korean address or ask us to buy it for you through our proxy buying service. We handle the part that SSG can’t.
You Get Full Product Access (No Region Blocking)
Sometimes foreign cards or overseas addresses trigger checkout issues on SSG. It happens more than you’d think. We bypass all of that. We can purchase items on your behalf and make sure everything goes through smoothly.
You Have a Real Team in Korea Handling Your Order
Direct shipping means your package gets sent out with no inspection, no photos, no help if something looks off.
With us, you get:
- Photo verification
- Repacking support
- Help dealing with missing items or seller mistakes
- Optional add-ons like extra padding, box changes, or special handling
Basically, we treat your order like it’s our own.
You Stay in Control of Costs
Instead of paying whatever SSG charges, you can choose:
- cheaper vs. faster shipping methods
- insurance or no insurance
- whether to consolidate parcels
- optional services (repack, fragile handling, etc.)
You get transparency and full control, something direct shipping rarely provides.
You Avoid Surprise Fees
Ever had a package arrive and suddenly you’re hit with unexpected customs or handling charges? We guide you on customs-friendly shipping methods, category rules, and estimated fees before you ship, so there are no surprises.
You’re Not Stuck if Something Goes Wrong
If SSG ships the wrong item or something arrives damaged before dispatch, direct international shipping gives you little to no support. With us, we inspect, document, and help resolve the issue with the seller long before the package leaves Korea.
Ready to Shop SSG.COM Stress-Free?
Why worry about payment issues, shipping, or language barriers when you can focus on finding the items you really love? Let us handle the tricky parts for you.
- Want us to do all the shopping for you? Try our Korean proxy buying service. Just send us the SSG product link, and we’ll take care of the rest.
- Prefer to shop yourself? Use our free Korean address with our international package forwarding service and we’ll ship everything safely to your door.
No matter which option you pick, we’ll make sure your Korean shopping experience is smooth, fast, and affordable.
Sign up & start your SSG shopping adventure today and let Korea come straight to your doorstep!
