Offering limited-edition merch and immersive experiences, pop-ups appeal to loyal fans and casual passersby alike. In Korea, you can always find new events to check out, and this October is no exception! From a webtoon festival to exhibitions, merch stores, and an Alien Stage collab cafe, the upcoming month’s lineup has an exciting variety of pop-ups. Whether you’re looking to shop, hang out with friends, or discover something new, you’re bound to find something you enjoy! Take a look at our list of the most exciting pop-up stores to visit while you’re in Korea this October:
2025 World Webtoon Festival
Date: 16 Oct ~ 26 Oct
Location: Lotte World Mall
Calling all webtoon readers! The World Webtoon Festival is back, bringing together webtoons from all over the world for fans to meet! On floors B1~F4, visitors can explore pop-ups for various series, buy exclusive merch, and participate in on-site events for free items. Visit this entertaining festival to discover new webtoon gems, take pictures in the photozones, and collect official goods from your favourite series!
Omniscient Reader Exhibition
Date: Oct 1 ~ Nov 23
Hours: 11:00 ~ 21:00
Location: Immersive Platform Deep (Lotte World Ice Rink)
Here’s another must-stop for webtoon fans—the new Omniscient Reader exhibition: Demon King of Salvation! This marks the first official exhibition for the popular fantasy series, which has recently been adapted into a movie. Visitors can explore original artwork in the archive zone, experience immersive media, and rewatch key scenes from the webtoon. The pre-revealed merch is already sparking excitement on social media, with more items to be unveiled onsite. If you’re an Omniscient Reader fan, make sure to drop by this exclusive exhibition!
Alien Stage x Aniplus Cafe
Date: 25 Sep ~ 26 Oct
Hours: 10:00 ~ 22:00
Location: Aniplus Seoul Hapjeong Store
Alien Stage fans have to check out this new collab cafe in Hongdae! Accompanied by art, animation, and music, this webseries has garnered a huge fanbase over the years for its unique dystopian story and characters. Here, fans can enjoy the Alien Stage themed menu and purchase a range of aesthetic merch. Customers will receive an LP-style coaster with any order, along with exclusive posters upon spending a certain amount. If you’re a fan of Alien Stage, this is the pop-up for you!
BE@RBRICK Worldwide Tour 3 in Seoul
Date: 1 Oct ~ 21 Oct
Hours: 10:30 ~ 20:00
Location: The Hyundai Seoul ALT.1
Get ready, Bearbrick collectors! This iconic designer figure brand is finally making its way to Seoul and you won’t want to miss it! Titled “BE@RBRICK’s Journey Through Korea’s Traditional Gardens”, the exhibition will showcase a stunning collaboration between Bearbrick and over 120 celebrated artists, including 11 exclusive new artworks. What’s more, visitors can purchase Korea-themed limited-edition goods, making this pop-up a special opportunity for Bearbrick fans. For information on ticketing, visit the exhibition website here.
Maru’s Bakery
Date: 16 Oct ~ 26 Oct
Hours: 10:30 ~ 22:00
Location: Lotte World Mall 1F Atrium
Maru is a Puppy is a comedy webtoon classic, its cute art style and characters attracting many loyal fans. If this includes you, then Maru’s Bakery pop-up is a must-stop! The variety of merch prepared is sure to catch any collector’s attention, including 23 new Maru animation merch and the return of the popular Maru x Coco goods. This upcoming pop-up store is the perfect stop for anyone looking to stock up on cute merch!
Conclusion
That wraps up the schedule for the most exciting upcoming pop-up stores for October. Whether you want to collect limited edition items, support your favourite creators, or find fun things to do with friends, there’s something for everyone. From exhibitions to merch shops, these pop-ups make for great additions to your Korea itinerary.
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