K-Pop has gone far beyond music. It has become a cultural force that connects industries across the globe, and gaming is no exception. With the gaming world constantly evolving, major studios have recognized the massive influence of K-Pop and tapped into its energy to create groundbreaking collaborations. From in-game concerts to original soundtracks and interactive events, these partnerships have blended the magic of music and gaming in unforgettable ways. Here are the top 10 K-Pop x game studio collaborations!
Overwatch 2 x LE SSERAFIM (2023)
One of the most exciting K-Pop gaming collabs came with Overwatch 2’s “Antifragile” event, featuring LE SSERAFIM. This event featured the latest game mode, special hero skins, and emotes based on LE SSERAFIM’s official choreography. This partnership deeply integrated the group’s popular “Perfect Night” music video, which was a full-scale immersion of K-Pop energy into Overwatch’s futuristic universe.
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TWICE x ZEPETO (2020)
Before the metaverse hype exploded, TWICE partnered with ZEPETO, a 3D avatar-based social app, giving fans a new way to interact with their idols. Players could dress their avatars in outfits from TWICE’s music videos and interact with the members’ avatars. For fans who couldn’t attend concerts or fan meetings, this was the next best thing. It remains one of the earliest and most successful K-Pop metaverse experiences.
Dreamcatcher x KING’s RAID (2021)
Dreamcatcher delivered a dark and edgy anthem with “Eclipse” as part of their collaboration with the RPG KING’s RAID. The track’s rock-inspired vibe perfectly matched the game’s fantasy aesthetic. Players also got exclusive character designs based on Dreamcatcher members, each with signature outfits and unique skills. It was an immersive way to bring the group’s identity into the game.
Epik High x Kind Words
Epik High, one of K-Pop’s most respected groups, teamed up with Kind Words, a game built around sending supportive, anonymous messages to strangers. This collaboration was deeply meaningful, as Epik High’s music often promotes empathy and healing. Leader Tablo, who has been a target of online negativity and harassment himself, found a perfect home for his message of kindness in a game dedicated to spreading positivity.
aespa x PUBG (2025)
In 2025, aespa dropped their track “Dark Arts” as part of an epic PUBG Mobile collab. Fans got themed skins, in-game events, and a magical battle vibe that matched the song’s dark fantasy concept. It was a perfect fusion of K-Pop and gaming.
K/DA (League of Legends × Riot Games, 2018–2020)
No list would be complete without K/DA, Riot Games’ virtual K-Pop supergroup. Featuring League champions, Ahri, Akali, Evelynn, and Kai’Sa, K/DA debuted with “POP/STARS” in 2018 and became a viral sensation, racking up over 100 million views in a month. With real K-Pop idols like (G)-IDLE’s Miyeon and Soyeon as Ahri and Akali, K/DA blurred the lines between gaming and music in the most stylish way possible.
NewJeans × Riot Games – GODS (Worlds 2023 Anthem)
In late 2023, New Jeans brought their futuristic style to the League of Legends World Championship anthem, “GODS.” The song was an epic departure from their usual sound and was more grand, powerful, and cinematic, fitting for a major esports event. The animated music video told the inspiring story of a professional player, Kim “Deft” Hyuk-kyu—chronicling his journey from a high school gamer to his incredible World Championship victory in 2022, making it one of the most emotionally charged LoL anthems ever.
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BLACKPINK × PUBG Mobile (2020–2022)
BLACKPINK x PUBG Mobile gave fans one of the biggest in-game events in history. From themed airdrops painted pink to exclusive skins and lobby visuals, this collab turned PUBG into a BLINK paradise. The collaboration peaked with THE VIRTUAL, BLACKPINK’s first in-game concert in 2022, where high-quality avatars performed for millions of fans worldwide.
BTS × Netmarble (BTS World, 2019)
In 2019, Netmarble launched BTS World, an interactive simulation game that let fans step into the role of BTS’s manager during their early days. Players could unlock exclusive videos, photos, and even receive virtual “phone calls” from members. This game wasn’t just fan service. It was a major cultural phenomenon that strengthened BTS’s global bond with ARMY.
G-Dragon × PUBG (2025)
PUBG Mobile announced an upcoming collab with G-Dragon, promising exclusive outfits, weapon skins, and custom content. The king of K-Pop fashion is set to turn the battleground into a stylish warzone.
Conclusion
These collaborations not only gave fans new ways to experience their favorite artists but also set the stage for future crossovers that will redefine pop culture. And the best part? This is only the beginning. There are still many unexpected and iconic collaborations just around the corner.
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